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Rube Huljev has a diverse work experience spanning over 20 years. Rube began their career at Acotel Group S.p.A., where they worked in business development from 1999 to 2003. Following this, they co-founded Tsunami d.o.o., a telecommunications value-added service development company, where they served as a director and played a key role in sales, channel relationships, and product design. In 2004, they joined Comverse as a project manager, responsible for integration projects and post-sales support for mobile operators in the Balkan region. Rube then moved on to NetCentrex as the Converged IP Communication manager from 2008 to 2010. At Infobip Ltd, Rube held multiple roles including Global Executive for Operator Partnerships and Carrier Relations Manager from 2010 to 2014. In 2014, they became the International Sales Director at CardMobili. Rube then founded Kingdon in 2015, where they served as the CEO, focusing on connecting digital and physical worlds for global and local brands. In 2016, they took on the role of Tech London Advocate at Tech London Advocates. Rube's most recent role was as the CEO and co-founder of Genuyn, a company focused on creating AI-powered clones to assist and automate support, sales, and marketing processes in the Hospitality and Insurance sectors. Additionally, in 2020, Rube became a co-author at The AI Book. Throughout their various roles, Rube has shown a passion for technology, innovation, and driving business growth.

Rube Huljev obtained their M.Sc.E.E. degree in Electrical Engineering with a specialization in Computer Science from the University of Zagreb/Sveuciliste u Zagrebu, where they studied from 1993 to 1999.