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Andrea Sato Honigman is a Senior UX Researcher at King, focusing on UX Research initiatives for the In-App Purchases & Economy team of Candy Crush Saga since November 2022. Previously, Andrea held positions such as Principal UX Researcher at PedidosYa, where responsibilities included Research Operations initiatives, and UX Research Lead at Banco Pichincha, aimed at scaling Human Centered Design within the organization. Andrea's experience includes strategic design roles at Pacífico Seguros and teaching positions at Universidad Peruana de Ciencias Aplicadas and ISIL. Academic qualifications include a Master in User Experience from SHIFTA by ELISAVA and a Master in Marketing and Commercial Management from Universidad del Pacífico.