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Adriano Serroni is a seasoned professional in product management and strategy, currently serving as the Senior Product Director for Candy Crush Saga at King. Previously, Adriano held various roles at King, including Product Director in R&D and Senior Business Performance Manager. Prior experience includes a position as Head of Product at Voodoo.io and multiple strategy-focused roles at Accenture, ranging from Strategy Analyst to Strategy Manager. Adriano began a career as a Research Assistant at London Metropolitan University. Educational achievements include a Master of Science in Economics and Management of Innovation and Technology from Università Bocconi (2007-2010) and further studies at INSEAD (2015-2016).