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Anita Lelas Polic is an experienced marketing and communication professional, currently serving as the Head of Marketing & Communication at KING ICT since January 2008, where responsibilities include product marketing, visual identity, customer satisfaction surveys, and internal communication. Prior to this role, Anita held prominent positions at T-Mobile Croatia Ltd. from September 2000 to December 2007, including Head of Acquisition and Product Marketing Manager, where duties encompassed the development of new tariff models, market segmentation, project leadership for new residential customer offers, and financial analysis. Anita holds a Bachelor of Business Administration in International Marketing from Texas Christian University, completed in 2000, and has a foundational education from VII. gimnazija.