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Luke deMenna is an accomplished professional in addressable strategy and programmatic media, currently serving as Director of Addressable Strategy at KINESSO since March 2022. With experience managing client accounts in the CPG and Pharma sectors, Luke focuses on performance metrics such as ROAS and ROI while actively optimizing campaigns across various digital platforms. Previously, Luke held roles at Publicis Health Media, where responsibilities included managing high-performing campaigns and collaborating with media teams. Earlier experiences include account management roles at Karma Agency and an internship at Mangos Agency, where market research and strategic support were key functions. Luke holds a Bachelor's degree from Virginia Tech.