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João Barata began their work experience as a Marketing Trainee at MaquimSom in 2009. João later worked as a Trainee Account at Arc Worldwide in 2013, followed by an Online Marketer role at Associação das Termas de Portugal. In the same year, they also worked as a Consultant of Marketing at ISEG Junior Business Consulting. From 2011 to 2015, João served as a Project Manager and Webmaster at ViverFestivais.com, and also took on freelancing work as a Webmaster during that time. In 2015, they joined Viagens Abreu, S.A. as a Web Analyst. João then moved on to OLX Group, where they worked as a Campaign Manager and later as an AdOps Specialist. João's next position was as a Programmatic Trader at Havas Media Group, where they worked until 2021. João is currently serving as the Head of Data & Tech at KINESSO.

João Barata's education history is as follows:

From 2014 to 2015, João attended Instituto Superior Técnico and earned Unidades Curriculares Isoladas in the field of Engenharia Informática e de Computadores (Computer Science and Engineering).

From 2013 to 2015, João pursued a Master of Science (MSc) degree in Business Science at ISEG - Lisbon School of Economics & Management.

In 2012, João briefly attended ESPM Escola Superior de Propaganda e Marketing, focusing on Publicidade e Propaganda (Advertising and Propaganda).

From 2010 to 2013, João obtained a Licentiate degree in Gestão de Marketing (Marketing Management) from IPAM.

From 2007 to 2010, João completed a Curso de Técnico de Marketing (Technical Marketing Course) at Escola de Comércio de Lisboa, specializing in Marketing.

In addition to their educational background, João Barata has also obtained several certifications, including The Trade Desk Edge Academy Certified: Trading Essentials from The Trade Desk, DV Authentic Attention™, Programmatic Solutions, Social Solutions, Tag Generator, and DV Pinnacle from DoubleVerify. João received these certifications between 2022 and 2023.

Furthermore, João Barata has obtained various certifications from Google, including Campaign manager 360 Certification Exam, Display & Video 360 Certification Exam, Google Analytics Certification, and Google Analytics Individual Qualification. These certifications were acquired in the years 2021 and 2022.