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Clarence Poirier is a seasoned professional in consumer insights and research, currently serving as the Director of Consumer Insights at KINESSO since August 2023, where responsibilities include overseeing custom research projects for IPG Mediabrands in Canada. Prior roles include Senior Manager of Consumer Insights at Mediabrands Canada and Managing Director of Research & Consumer Insights at St. Joseph Communications, Media Group. Clarence's career spans several leadership positions in research and marketing, including Director roles at Rogers Communications and United Way of Greater Toronto, and foundational roles at Financial Post, PHD, Prism Advertising and JWT. An MBA in Sustainable Commerce was obtained from the University of Guelph, complementing earlier studies at Ryerson University.