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Cheryl Taguma serves as the Director of Addressable Strategy at Matterkind, specializing in clients such as Amazon and Hulu. With extensive experience in programmatic advertising, Cheryl previously held positions at Cadreon, where roles included Associate Director of Programmatic and Manager of Programmatic Strategy, managing significant client accounts such as Hulu LLC and Sony Pictures Entertainment. Cheryl's early career included roles at Conversant, LLC, where leadership in digital marketing and media strategy was demonstrated, and internships at Symantec and Cinequest. Cheryl has actively contributed to diversity initiatives as a board member of the M.A.T. Program and has earned recognition for effective data usage in advertising campaigns. Cheryl holds a Bachelor of Science in Commerce with a focus on Marketing from Santa Clara University.