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Caroline Cavello is a seasoned professional in integrated media strategy and digital activation, currently serving as Vice President of Integrated Media Strategy for Asset Management at JPMorgan Chase & Co. since August 2022. Prior to this role, Caroline held positions at OMD USA as Associate Director of Digital Activation and at Horizon Media as Associate Director of Programmatic Planning. Caroline's extensive experience includes roles at OMD USA as Supervisor of Digital Activation, Xaxis as Programmatic Specialist, and ADYOULIKE as Publisher Manager, among others. Caroline began their career at Wayfair in various roles related to promotions and buying, and gained initial experience in public relations and marketing through internships at Allied Integrated Marketing and the Institute for Healthcare Improvement. Caroline holds a Bachelor of Arts degree in Journalism and Communication from Northeastern University.