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Hadley Cook is a seasoned professional with a strong background in experience strategy and brand management. Currently serving as a Senior Experience Strategist at George P Johnson Experience Marketing since July 2021, Hadley focuses on aligning brand experiences with marketing plans to drive measurable results across B2B and B2C sectors. Prior experience includes managing social media community initiatives and brand engagement at Sallie Mae, where responsibilities included fostering online relationships and developing strategies to enhance audience engagement. Hadley also contributed as a Grant Researcher at Framingham State University, specializing in federal grant opportunities, and began a career in brand management as an intern at Sallie Mae. Hadley holds a Bachelor of Arts degree in English and Professional Writing from Framingham State University.