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Rachel Burton is an experienced market strategist currently working at Kinective, a company formed through the merger of CFM, NXTsoft, and IMM since June 2023. Rachel has held various roles in the financial services sector, including Account Manager for the Western Region at IMM, and Account Executive at Finastra, where responsibilities included managing relationships with multiple financial institutions. Previous positions include National Sales Consultant at Allied Solutions LLC, Client Relationship Manager at CRIF Lending Solutions, and Regional Marketing Consultant at Automobile Protection Corporation. Rachel also has a background in business banking with roles at PNC, KeyBank, BMO Harris Bank, and Huntington National Bank. Educational qualifications include a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Indiana University Bloomington and Indiana Wesleyan University.