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Shawnda Newkirk has extensive experience in marketing and communications. Shawnda currently works as a Marketing Manager at KinderSystems since May 2022. Prior to this, they were a Freelance Marketing Consultant (part-time) for their own business from 2020 to May 2022. From 2018 to 2020, they worked as a Marketing Manager at Saint Leo University. Before that, they held positions at the Leadership Development Institute at Eckerd College (LDI), first as an Assistant Director of Marketing from 2007 to 2013, and then as an Associate Director of Marketing and Communications from 2013 to 2017. In addition, Shawnda co-owned Club Date Florida, LLC from 2003 to 2008 and worked as a Sales & Marketing Coordinator at The Parksite Group from 2004 to 2006.

Shawnda Newkirk has a Bachelor of Science degree in Business Marketing from Florida State University. Shawnda also holds an MBA in Business Administration from Nova Southeastern University. Prior to their higher education, Shawnda attended Seminole High School. Additionally, Shawnda has obtained various certifications including Adobe Dreamweaver - Introduction, Adobe Illustrator - Intermediate, Adobe InDesign - Advanced, and Adobe Photoshop - Intermediate & Advanced from the University of South Florida. Shawnda has also completed a Leadership Development Program from the Center for Creative Leadership.