ÂÜÀòÂÒÂ×

Saira Smith is a seasoned marketing professional with extensive experience in paid social media roles. Currently serving as the Paid Social Lead at Charlie Oscar since December 2023, Saira has previously held similar leadership positions at more2 from October 2021 to October 2023, where the focus was on data-driven marketing strategies and customer-centric analytics. Prior to that, Saira worked as a Senior Account Manager at Farrer Digital and as a Performance Executive at Atomic 212º. Early career roles included a Performance Analyst at Columbus, a Marketing Coordinator at OTA- Adventures in East Africa, and an internship at Pricing Prophets. Saira holds a Bachelor of Business Administration from La Trobe University, completed in 2016.