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As Head of Communications, Selma works with the marketing department to expand Kimetrica's brand, manages communications, and helps keep Kimetrica’s website relevant and up-to-date. With a background in journalism, Selma edits Kimetrica's reports.

Prior to Kimetrica Selma worked as a reporter for the Associated Press, and later as a photography editor for the New York Times, the New Yorker and FORTUNE magazines. She worked as a consultant for the United Nations World Food Programme, most recently, as Head of Regional Communications in Bangkok. Selma holds a BA in modern languages and literature from Concordia University.