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Bill Alena is the current Chief Revenue Officer (CRO) at Kiip. Prior to this role, Bill served as the CRO at The Meet Group from May 2012 to July 2018 where they were responsible for monetizing all ad inventory across The Meet Group's owned and operated suite of mobile applications and sites. Bill also played a large role in acquiring three major properties in 2016 and 2017.

Before their time at The Meet Group, Bill was the Director of Internet Advertising at Scholastic from January 2002 to December 2007. In this role, they were responsible for developing and executing Scholastic's online advertising strategy.

From January 2000 to December 2002, Bill served as Vice President of Advertising Sales and Marketing at Rising Tide Studios. In this role, they were responsible for leading all aspects of advertising sales and marketing for Rising Tide's portfolio of online properties.

Most recently, Bill has been working as a Digital Dating and Publisher Monetization Consultant since August 2018. In this role, they provide expert guidance on how best to monetize dating sites and publisher properties.

Bill Alena graduated from Iona University with a Bachelor of Arts in Communications.

Bill Alena reports to Jason Lapp, CEO. They are on a team with Manicka Babu - CTO, Carol Eckardt - CFO.