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Clara Bj?rklund is a seasoned professional in conversion rate optimization (CRO) with extensive experience across several prominent companies. Currently serving as a CRO Specialist at Kids Brand Store since January 2023, Clara previously held similar roles at ?hl¨¦ns AB and BookBeat, demonstrating a consistency in expertise. Prior experience includes working as a CRO Developer at TUI, where Clara was instrumental in building A/B tests and enhancing user experience through UX design implementation. Additional skills were honed as a Frontend Developer at Technigo, with a strong foundation in programming concepts and tools, including JavaScript and React. Earlier in the career, Clara served as an Emergency Operator at STANLEY Security Sverige AB, developing valuable customer service and problem-solving skills, and participated in an intensive coding course through Tjejer kodar.