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Catherine Goldin has been working in the marketing and advertising field for over 25 years. catherine began their career in 1987 as an Art Director at Chiat/Day. catherine then moved to Wells Rich Greene in 1990 and Romann & Tannenholz in 1993, both as an Art Director. In 1995, they became Creative Director at Landey & Partners. In 1997, they joined Gotham Advertising as Group Creative Director, where they launched a national campaign to introduce Ensure to a new target market and helped Paul Newman raise $175MM for charity. In 2002, they co-founded South of Madison Advertising, a local ad agency to help small businesses get to the next level. In 2011, they became Partner and Creative Marketing Director at e-voke creative marketing group, a full-service traditional and digital marketing group. In 2015, they co-founded KidGooRoo, a kid-centric marketplace that boasts the largest kids' activity database in the country. Finally, in 2020, they founded South of Madison Creative Services, where they help small businesses grow.

Catherine Goldin graduated from Eleanor Roosevelt Science & Technology High School in 1983. catherine then went on to earn a Bachelor of Science (B.S.) from the University of Delaware in 1987. In 1995, they attended New York Law School, though they did not receive a degree.