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Derek Spalding, MBA, is a seasoned marketing professional with extensive experience in digital marketing analytics and media management. Currently serving as the Senior Manager of Paid Media and Analytics at Kidde since May 2022, Derek focuses on developing and mentoring a Media Analytics team while overseeing performance media implementation. Prior roles include Digital Marketing Analytics Manager at Publix Super Markets, where Derek provided strategic analytics to improve business initiatives, and Client Strategist at Triad, specializing in Digital Retail Media programs. Earlier career highlights include various media management positions at Bisk Education, Datamark, Generation Marketing, and Newspaper Agency Corporation, contributing to extensive expertise in campaign planning, media buying, and ROI optimization. Derek holds an MBA in Marketing from the Florida Institute of Technology and additional qualifications in Internet Marketing and Communication.