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Chris Frey

Chris Frey is an accomplished professional with extensive experience in digital transformation and innovation across various industries. Currently serving as Transformation Lead at UBS, Frey orchestrates international teams to enhance technology as a differentiator for clients. Previously, Frey directed HR IT digital transformation at UBS, leading a 300+ member organization. As Chief Digital Officer and Board Member at SAMBA, Frey facilitates networking among business leaders. Frey also mentors startups in Europe through Kickstart Innovation and Tenity and has contributed to LeadersBridge as a Board Advisor. Frey co-founded TurnInnovation and has held significant roles at UBS Warburg and Apple, focusing on IT security and digital services, respectively. Frey holds multiple advanced degrees, including an MBA from HEC Paris, and has studied at renowned institutions such as Stanford and UCLA.

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