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Srinivas Musham is currently the Head Media Planning - Onscreen at Khushi Advertising Ideas Pvt. Ltd. since April 2013. Prior to this role, Srinivas held positions at Publicis from 2003 to 2010, including Head - Planning and Financial Analyst, where Srinivas worked in finance operations. Srinivas holds a Master of Business Administration in Finance from GNIMS, a Master's Degree in Accounting and Finance from the University of Mumbai, and a Bachelor's degree in Accounting and Finance from the University of Mumbai.