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Lauren Pottie is an experienced marketing professional with a strong background in media and digital strategy. Currently serving as Senior Manager of Media & Regional Marketing at KFC Canada, a subsidiary of Yum! Brands, since August 2021, Lauren previously held positions at Labatt Breweries of Canada, including Head of Culture & Capabilities and Connections Manager. Additional roles include Associate Director of Digital at Mindshare, Digital Supervisor and Senior Digital Strategist at UM WW, and Digital Account Manager at The Aber Group. Lauren's educational background includes a Bachelor of Business Administration in Marketing from St. Francis Xavier University, along with certifications in Advertising and Media, and Digital Marketing from the Canadian Marketing Association.