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Caroline Guest serves as the Head of Marketing at KF Beauty since September 2022, having previously held the role of Brand Communications Manager. Prior experience includes Marketing Communications & PR at Sacla UK Ltd from May 2021 to May 2022 and Head of Global Marketing Communications at Mibelle Group from April 2020 to April 2021. Caroline also held various marketing roles at Sacla UK Ltd and Barry M Cosmetics, where responsibilities encompassed managing teams, developing omnichannel marketing strategies, and driving influencer partnerships. Earlier career experiences include digital marketing at Girl Meets Dress, account management at ACS, and category marketing at Fellowes. Caroline holds an MA in Advertising and Marketing from the University of Leeds and a BA in Sociology and Anthropology from the University of Hull.