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Zoe Vatter is a skilled marketing professional with extensive experience in digital marketing and performance management. Currently serving as a Paid Media Manager at Keypath Education since October 2022, Zoe oversees end-to-end paid media campaigns and implements tracking solutions across multiple platforms. Previously, at Deloitte Canada, Zoe held the position of Senior Associate, Performance Marketing, where efforts included managing Google Analytics and leading GA4 implementation projects. Additional experience includes roles at Hive, British Gas, and Centrica Business Solutions, where Zoe focused on digital marketing analysis, customer journey optimization, and website management. Zoe's academic credentials include a Bachelor’s Degree in Classics from Dalhousie University, a Master’s Degree in Marketing from Imperial College Business School, and ongoing pursuit of a Doctorate in Business Administration at Marymount University, expected to be completed in May 2027.