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Rob Richards is the CEO and Co-Founder of Key, a financial technology company that provides businesses with automated bookkeeping, invoicing, and expense tracking. Prior to Key, Rob was a member of the board of directors at Lumenix, a software development company specializing in web and mobile applications. Rob also served on the Forbes Finance Council, where they provided insights on financial news and trends.

Rob Richards has a Honours Bachelor of Science in Physics from the University of Waterloo.

Some individuals on their team include Daniel Dubois - President & Co-Founder, Rares Crisan - CTO, and Alison Simpson - CMO.