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Karin Trogstam is a seasoned marketing and communications professional with extensive experience in brand management and strategy. Currently serving as Lead, Brand Marketing at Keyfactor since December 2022, Karin focuses on brand positioning, awareness, and customer loyalty. Previously, as Director of Communications at PrimeKey from September 2016 to December 2022, Karin managed B2B marketing, employer branding, and strategic initiatives. Karin's career began as Content Manager at Unifaun, where responsibilities included managing content and public relations, and also included roles at Lunicore Studentkonsult, combining marketing management with economics oversight. Karin holds a Master's degree in Economics from Lund University, earned between 2006 and 2010.