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Hugh Smallridge is an experienced professional in the retail and toy industry, currently serving as the Director at Keycraft Global since January 2020. In this role, Hugh focuses on strategies to assist retailers in maximizing profits through childrenā€™s impulse buy toys and gifts. Prior to Keycraft, Hugh was the Sales Manager at Orca Hygiene for a brief period in 2020, addressing the demand for sanitization solutions amid the COVID-19 pandemic. Hugh's previous experience includes a decade as Managing Director at Ashwood Gifts Ltd, where responsibilities included importing and distributing toys, gifts, and souvenirs across Europe, as well as working as a salesperson. Hugh's educational background includes attendance at Prospect Education Trust from September 2002 to June 2009.