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Raja Mahendhar is a seasoned digital advertising specialist with extensive experience in content development, PPC campaign management, affiliate marketing, display advertising, and SEO practices. Currently serving as a Digital Advertising Specialist at Key Difference since February 2014, Raja focuses on creating clear and concise content and conducting web copy research. Prior experience includes the role of Assistant Digital Advertising Specialist at Godot, where responsibilities involved managing PPC campaigns, optimizing affiliate marketing offers, and implementing organic search strategies. Raja began the career as a Junior Digital Advertising Specialist at Webenza, assisting in the management of client marketing projects. Raja holds a Master’s Degree in Marketing from Coimbatore Institute of Technology and a Bachelor’s Degree in Information Technology from Velammal Engineering College.