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Anil Kumar is a seasoned digital marketing professional with extensive experience in optimizing campaign effectiveness and driving online traffic. Currently serving as a Digital Marketing Associate at Key Difference since February 2014, Anil focuses on database optimization through segmentation, data stewardship, and maintaining well-segmented email distribution lists. Previously, Anil worked as an Assistant Digital Marketing Associate at Echovme, where responsibilities included planning and executing email, SEO/SEM, and web-based campaigns. Additionally, as a Digital Marketing Strategist at Social Beat, Anil contributed to defining the digital strategist role and developed strategies focusing on digital media. Anil holds a Master of Business Administration in Marketing from Adhiyamaan College of Engineering and a Bachelor's Degree in Computer Science from Thiagarajar College of Engineering.