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Maxwell Anderson is the Founder and Head of Product at Ketch. Prior to this, Maxwell held positions such as Director of Product Management at Salesforce, Director of Product Management at Krux Digital, and Sr. Product Manager in Data Management & Analytics at IPG Mediabrands. Maxwell also served as Sr. Manager of Decision Sciences at UM WW. Maxwell holds a BA in Chinese Literature from the University of Colorado Boulder and studied at Tsinghua University in 2010.