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Alexandra de Lara currently serves as the Associate Vice President of Integrated Communications for Kering Beauté Americas and The House of Creed, having joined Kering in November 2023. Prior to this role, Alexandra held various positions at International Cosmetics & Perfumes, Inc., including Head of Integrated Communications and Senior Director of Social Media & Corporate Communications for The House of Creed from August 2015 to October 2023. Previous experience includes roles at Tom Ford Beauty as Manager of Global Communications and at The Estée Lauder Companies for La Mer, where duties included managing global communications efforts. Alexandra began the professional journey as an Account Executive at PR Consulting and has a background as a freelance press assistant for New York Fashion Week. Alexandra's educational credentials include a Bachelor of Science in Advertising & Marketing Communications and a Master’s degree in Cosmetics and Fragrance Marketing and Management, both from the Fashion Institute of Technology.