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Joe Adams has had a long and varied career in finance. Joe began their career in 2007 as an Audit Junior at Baker Tilly LLP, then moved to Martin Greene Ravden LLP / MGR Media as an Audit and Accounts Senior / Accountant in 2008. In 2010, they joined Warner Music Group as a Senior Finance Analyst. In 2011, they moved to Tigerspike as an EMEA Senior Accountant. In 2012, they joined King as a UK Financial Controller and Group Consolidation Manager, and was later promoted to Group Financial Controller. In 2015, they joined Space Ape Games as Finance Director, and was later promoted to Chief Financial Officer. In 2018, they joined The Plum Guide as Chief Financial Officer. In 2020, they joined Kepler Interactive as Chief Financial Officer and also began advising Sanlo.

Joe Adams attended Monmouth School from 1997 to 2002, where they studied A Levels. Joe then attended the University of Cambridge from 2002 to 2006, where they earned a BA and MPhil in Music, Sociology and Psychology of Music.