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Rob Echele, MBA, currently serves as the Strategic Innovation Product Manager for Kent Nutrition Group, where responsibilities include leading B2B and B2C strategies, branding, innovation, and product launches for livestock animal feeds. With extensive experience in marketing strategy and product development, Rob has held key positions in organizations such as Compana Pet Brands and Purina Animal Nutrition LLC, achieving significant revenue growth through innovative marketing tactics and effective consumer insights. An education background includes an MBA in Marketing and Management and a Professional Certification in Digital and Social Media Marketing from the University of Missouri-Saint Louis, along with a Bachelor of Science in Marketing from Missouri State University.