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Hui Sin Cheah has held various roles in data analytics and management since 2009. They started as a Data and Content Management Executive at Bond Pricing Agency Malaysia before progressing to roles like Marketing Analyst at American International Assurance (AIA) Malaysia and Senior Analyst at Direct Solutions Marketing Sdn. Bhd. (DSG). They then assumed the position of Manager - Channel Analytics at Hong Leong Bank Berhad before becoming a Data Scientist at Malaysia Airlines. Currently, they serve as the Lead Data Scientist at Kenanga Investment Bank Berhad.

Hui Sin Cheah completed a Bachelor's Degree in Actuarial Science from the National University of Malaysia (UKM) in 2009. Subsequently, they pursued a Master's Degree in Applied Statistics at the University Malaya (UM), completing it in 2011. Additionally, they obtained various certifications in specialized fields such as marketing, sales, project management, and financial economics.