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Yair Hadar has a wide range of experience in marketing, strategy, and business development. Their career began in 2006 when they were Marcom Manager at Canisol Ltd. Yair then moved to Eurofun in 2010 as an Account Manager. In 2011, Yair was Marcom Manager at both Mobiklix Ltd. and Media Shakers Corp. Later that year, they became Head of Content and Head of Business Development at mobli. From 2016 to 2018, Yair worked as a Freelance Marketing, Strategy & Business Development Expert. Yair is currently the Director of Marketing and Business Development at Kemtai, a computer vision exercise platform for fitness, physiotherapy, and recovery.

Yair Hadar obtained a Bachelor of Arts degree in Media & Management from The College of Management Academic Studies between 2002 and 2005.