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Lais Novaes is an experienced marketing professional with a robust background in brand management and strategic planning, currently serving as a Senior Marketing Manager at Kemin Industries since February 2022. Prior to this role, Lais held various positions at BRF from January 2012 to February 2022, including Executive Marketing Manager, Sadia Brand Marketing Manager, and Perdigão Brand Marketing Manager, where responsibilities encompassed high-impact campaigns, people management, and innovation project leadership. Lais's career began at AmBev and Auctus Consultoria e Treinamento Empresarial, focusing on training, project management, and market analysis. Educated at the Universidade Estadual de Campinas with a Bachelor’s in Food Engineering and a Postgraduation in Business Management with an emphasis in Marketing from ESPM, Lais possesses a strong foundation in both engineering and marketing disciplines.