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Joana G. has over 15 years of experience in marketing and communication roles, with a strong focus on strategic marketing and business development. Joana has worked for companies like Kelly, VOQIN', and TIMWE, taking on various leadership positions and responsibilities. Joana's expertise includes developing and implementing marketing strategies, launching new products in international markets, and managing cross-functional teams. Joana has a proven track record of driving revenue growth and brand awareness through innovative marketing campaigns. Throughout their career, Joana has demonstrated a deep understanding of the HR, telecommunications, and biotech industries.

Joana G. completed their Master's degree in Business, Management, Marketing, and Related Support Services from Instituto Superior de comunicação empresarial in 2004. Joana then attended The London School of Economics and Political Science (LSE) in 2003 for a course in Strategic Decision Making for Management. In 2006, Joana G. pursued a Summer course in International Management at the Asian University of Science and Technology. Later, in 2017, they completed a Post Graduation in Digital Marketing & Analytics from NOVA IMS Information Management School. Joana G. also obtained certifications in Social Media Marketing in 2022, Creative Writing in 2019, and HubSpot Marketing Software in 2024.