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Hillary Gelfman is a seasoned marketing professional and co-founder of Second City Pickleball, LLC. With a robust background in brand leadership, Gelfman has served as Brand Leader for Cheez-It Core Marketing at Kellanova and held the position of Senior Vice President for Innovation, Consumer Insights, and R&D at Utz Brands, Inc. Prior experience includes roles as Marketing Director for Breakthrough Innovation at Kellogg Company and various marketing positions at PepsiCo, including Marketing Director and Senior Brand Manager in the Global Nutrition Group. Gelfman holds an MBA in Marketing from the University of Michigan - Stephen M. Ross School of Business and a BA in Psychology from the University of Virginia.