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Katie Campbell is a professional with extensive experience in marketing, merchandising, and eCommerce. She holds an MBA from Bethel University and a Bachelors of Science from the University of Tennessee, Knoxville. Katie has held various roles in companies such as Kele, Inc. and ABB, where she has been involved in digital marketing, campaign strategy, and customer segmentation. She has a strong background in digital transformation and has demonstrated expertise in developing and executing marketing strategies. Katie's skill set includes product positioning, promotion, customer segmentation, and digital strategy.