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Lior Efron is a Product Marketing Manager at KELA, with previous experience as a Brand Manager at Ferrero for Tic Tac, Kinder Bueno, and Kinder Delice. Prior to that, they worked as a Marketing Specialist at Johnson & Johnson Vision. Lior also held roles such as Manager of "The M-club" at IDC Entrepreneurship Club and Account and Social Media Marketing Manager at Exactive Marketing Ltd. They have a B.A in Communication and Media Studies from Reichman University.