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Beth Gerrard is the Vice President of Sales at Keith Zars Pools, a position they have held since June 2019. Prior to that, Beth served as the Vice President of Sales & Marketing at Keith Zars Pools from June 1985 to June 2019. In this role, Beth was responsible for overseeing all aspects of the company's go-to-market strategy and execution, leading the residential pool sales team, and overseeing the marketing efforts throughout the company. Beth also worked directly with the President & COO to lead the company's online digital presence, print and customer acquisition programs.

Beth Gerrard began their career in November 2013 as the Vice President of North America at SharpCloud Software. Beth held this position until October 2016 when they transitioned to their current role at Keith Zars Pools.

Beth Gerrard is a highly experienced and successful sales and marketing executive with a proven track record of driving growth and profitability for their organizations. Beth is a strategic thinker with the ability to develop and execute plans that deliver results. Beth is a strong leader who motivates and inspires their team to achieve success.

Beth Gerrard has a very diverse educational background, having studied nursing, education and marketing management. Beth began their career in the energy sector, where they completed a leadership development program at the University of Alberta. Beth then went on to complete a management certificate program at the University of Calgary. Beth Gerrard is currently a matriculated diploma student at Lamont High School.

Beth Gerrard reports to Keith Zars, Owner. They work with Vic Harshman - Senior Director, Residential Construction, Brian Zars - Service Manager, and Ray Salinas - Renovation Manager. Some individuals on their team include Kent Ely - Design Consultant, Alfredo Bernaldez - Design Consultant, and Paul Zars - Design Consultant.