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Joen Choe has held significant leadership roles in various companies including CJ ENM America, The Booth Brewing Co., Casa Azul Spirits, mymuse organic, ZOA Energy, DC Comics, OXIGEN Beverages Inc., Acreage Holdings, Davos Brands, and Tangram Factory Inc. Joen has a strong background in brand marketing and partnerships, with experience in industries ranging from beverages to cannabis. With a degree in Politics from Durham University, Joen has been involved in successful brand launches and marketing initiatives for various well-known brands and companies.