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Lori Greyson, MBA, currently serves as a Senior Market Research Analyst at KB Home since September 2023. Prior to this role, Lori held positions as Research Manager at both Edelman Data & Intelligence (DxI) and The ISA Group. Lori's earlier experience includes serving as a Marketing Research Specialist at Escalent and as a Senior Research Analyst at Taco Bell. Lori began a career in market research as a Research Analyst at M/A/R/C Research. Educational qualifications include a Bachelor of Arts in Psychology and a Master of Business Administration with a focus on Marketing from California State University, Fullerton, complemented by a Marketing Research Certificate from UGA Mary Frances Early College of Education.