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Shani Seidman has a diverse range of work experience in marketing, branding, and design. Shani started their career at Tri-State Food Jobbers as a Branding and Package Designer. Shani then founded their own company, ShanaJDesign, where they focused on branding strategies, creative development, and design for clients. In 2012, they joined Anderson International Foods, Inc. as a Marketing Director, where they worked until 2017. During that time, they also worked as a Package Designer for Eat Well Embrace Life Hummus. From 2017 to 2020, Shani worked at The Manischewitz Company as a Marketing Director and later as a Marketing Product Manager. Currently, Shani is serving as the CMO at Kayco / Kedem / Manischewitz.

Shani Seidman completed a Masters degree in Art Therapy from the School of Visual Arts from 2007 to 2009. Prior to that, from 2004 to 2006, they participated in a Joint Program in Graphic Design at the Fashion Institute of Technology. Shani also received a Bachelor's degree in Art Studio from Yeshiva University from 2003 to 2006. Additionally, Shani Seidman has a Bachelor's degree from Yeshiva University, although the field of study is unspecified and the specific years are unknown.