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Sohaib Masood is an experienced professional in digital transformation and project management, currently serving as Senior Application Manager at Kayanee, a wellness company in Saudi Arabia. Previously, Sohaib held the position of Digital Transformation Senior Manager at Panda Retail Company, where responsibilities included managing core retail digital initiatives and implementing advanced Oracle systems. With a robust background in project management, Sohaib has successfully led numerous significant projects at Logic Information Systems, Alshaya Group, and other notable firms in the retail sector. Sohaib's academic achievements include a B.Sc in Computer Science and multiple postgraduate degrees in International Business and Management, enhancing a career characterized by the delivery of innovative technology solutions and strategic consulting in the region.