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Elena Ponti has held various key positions in the field of analytics and digital media across multiple organizations. Currently serving as Director of Commercial Analytics at KAYAK, Elena previously advanced through roles including Senior Manager of Commercial Analytics and Senior Analyst in Business Development at the same company. Prior experience includes leading Web Analytics at Costa Crociere S.p.A. and working as a Digital Media Planner at Media Italia, along with serving as a New Media Account Manager at 77Agency. Elena's expertise lies in commercial analytics and digital strategy within the travel and media sectors.