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Charlotte S. currently serves as the Lifecycle & Retention Manager and CRM Manager at Kavee, where responsibilities include managing and delivering the global email and SMS marketing strategy and developing the loyalty program since April 2023. Prior to this, Charlotte S. worked at Lick as a CRM Email Marketing Executive, leading the global B2C email strategy from October 2021 to April 2023. Earlier experience includes serving as a CRM Coordinator at Monocle from March 2019 to October 2021, focusing on subscriptions B2C to drive loyalty, retention, and acquisition.