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Katerina Oucheva has extensive work experience in the field of marketing and public relations. Katerina began their career in 2003 as a Crisis Department Intern at Willi Betz. In 2004, they worked as a PR Department Intern at Design Center Nordrhein Westfalen. From 2005 to 2016, Katerina worked at All Channels Communication, starting as an Account Executive and gradually moving up to become the Managing Director of All Channels PR. In 2016, they joined Kaufland Bulgaria as the Head of Advertising & PR before being promoted to Head of Marketing in 2018.

Katerina Oucheva completed their high school education at 91 German Language School in Sofia from 1993 to 1998. Katerina then attended Middletown High School North in the USA for a year in 1997-1998 for their high school education. Katerina continued their studies at the University of Münster from 1998 to 2005, where they earned a Master's degree in Political Science, Communication Science, and Art History. In 2012, they obtained certification from Gustav Käser Training International for Gustav Käser Management Training.