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Nikki O'Farrell has a diverse range of work experience, starting in 2011 as a Sales Executive at Mark 1 Media. Nikki then progressed through positions at Arctic Circle Strategic Brand Institute, ninety9cents, and The Hardy Boys, working as an Account Manager and an Account Executive. In 2018, they joined Wisdom & Youth Advertising and Design as an Account Director before co-founding KatKin in 2019.

Nikki O'Farrell pursued a diverse educational path throughout their career. In 2009, they attended the Red & Yellow Creative School of Business and completed a Post Graduate Management Programme in Marketing and Advertising Communications, specializing in Marketing and Advertising.

Prior to that, from 2005 to 2009, Nikki attended the University of Cape Town and obtained a Bachelor of Social Science degree, with a focus on English and Politics.

In 2011, Nikki enrolled in a Digital Marketing Course offered by Quirk Education in collaboration with the University of Stellenbosch Business School, expanding their expertise in eMarketing.

In 2012, Nikki further augmented their skills by completing a course at Quirk Education, specifically in Applying Social Media to Business Challenges.

Additionally, Nikki obtained a certification in Online Marketing Fundamentals from Lynda.com in April 2017.