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Serena Yip has a diverse work history that spans multiple industries and roles. Serena is currently working as an Ecommerce Trading Manager at Joma Jewellery & Katie Loxton, starting in November 2022. Prior to this, they worked at Charles Tyrwhitt from 2017 to 2022, initially as an Online Merchandiser and then as a Senior Online Merchandiser.

Before their time at Charles Tyrwhitt, Serena worked at T.M.Lewin from 2013 to 2017. During their tenure, they held the role of Online Merchandiser and was responsible for various tasks such as recruitment, development, and leadership of the online product team. Serena also managed a product catalog for both UK and international sites, including the German site. Additionally, Serena launched T.M.Lewin on Amazon.co.uk during their time there.

Prior to their role at T.M.Lewin, Serena gained experience as a General Manager at China Kitchen from 2011 to 2013. Serena'sresponsibilities included managing daily operations, menu design, and setting up merchant card services.

Serena's work experience also includes roles at Shere Accessories as an Assistant Merchandiser, where they contributed to a trading space expansion program. Serena worked at La Senza as a Buyer's Assistant, assisting with product design ideas, and at TK Maxx as a Senior Allocation Analyst, where they provided training and analyzed sales history to optimize stock allocation.

Overall, Serena Yip has a diverse background in Ecommerce, Merchandising, and Management, with experience in the jewelry, retail, and hospitality industries.

Serena Yip completed their education at the University of Derby between 2000 and 2005, earning a Bachelor of Arts (Honors) degree in Business Management. Serena obtained additional certifications including "Web Accessibility Basics" and "Contentsquare Certified" from Contentsquare, in November 2022 and September 2022 respectively.