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Gabriela McCoy is an accomplished professional with extensive experience in innovation and strategic planning within the beverage industry. Currently serving as the Director of Innovation at Kate Farms, Gabriela has previously held significant roles at Bacardi, including Director of Grey Goose, Patron & Agave Portfolio, and Director of Global Rums Strategy. Additionally, Gabriela has contributed to the marketing field as a Vice President of Strategic Planning at Zimmerman Advertising and as a member of the ESOMAR Content Advisory Board. Gabriela's educational background includes an MBA in International Marketing and Finance from the University of Miami Herbert Business School and studies at the University of Oxford. Gabriela also participated in the 2020 Adweek Executive Program, further enhancing their expertise in the industry.